About 230,000 Nvidia processors, including H20 models catered for U.S. export rules, Chinese enterprises ByteDance and Tencent bought apiece. With Microsoft leading server investments at $31 billion followed by Amazon at $26 billion, Nvidia accounted for 43% of the projected $229 billion spent worldwide on servers this year.

To cut dependency on Nvidia, IT companies have also made investments in own artificial intelligence processors. While Amazon installed 1.3 million, Google and Meta each set aside 1.5 million in-house chips for 2024. With only 200,000 of its Maia chips, Microsoft slipped behind.

Meta also varied its supply chain; Microsoft ordered 96,000 MI300 processors from Advanced Micro Devices (AMD, Financials), whereas Meta bought 173,000. Given the worldwide AI industry is expected to rise at a 33.2% annual pace through 2027, the rivalry indicates rising demand for generative AI applications.