Eligibility requires 50,000 followers, frequent posting, and significant views or watch time.
The photo app Snapchat is overhauling how people earn money on its platform, at a time when TikTok influencers will be looking for alternatives ahead of the looming ban.
The company announced a 'new, unified monetization program for creators' this week which aims to empower "creators with expanded monetization and evolving rewards."
The program will place ads within a creator's Stories and now in longer Spotlight videos as well. From February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than one minute.
"With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories."
The Spotlight feature allows users to see a mix of content from people all over the world. People submit their snaps in the hopes it will be seen by a much wider audience.
Snapchat launches new version of monetization program
As part of the unified program, creators may be eligible for invitation if they meet the below criteria. The eligibility requirements now include a creator:
The changes come after Snapchat stated the number of creators posting publicly on its platform has more than tripled.
"We remain committed to evolving and expanding the total rewards available to creators, from Snap's Monetization Program to the Snap Star Collab Studio, and more, making it even easier for them to find success and get rewarded for being their authentic selves."
It's not known how much the top creators earn, but it is likely to be a lucrative platform as some major influencers have adopted it as their main resource.
David Dobrik, who was a popular vlogger on YouTube, then turned to Snapchat a couple of years ago and has quietly gained 6.8M followers. He posts 80 to 100 times a day, featuring the same type of content he would have otherwise posted on YouTube.
Over the next few months, many other influencers could be looking to test out new platforms as they face the ban of TikTok.